Note that our game, Shadowhand, converted at 20% which is also pretty high. So this may have resulted in a large fanbase buying during the first week. Note that the highest conversion may be an outlier because the dev already had a huge player base for on online game and he encouraged them to wishlist the Steam game. Yes, I could do with more data points, so please let me know yours if you feel inclined! The average is 10.5% and the median is about 6.9%. You can see that there’s quite a large range. I’ve plotted the results from 14 games that had regular or early access Steam launches and the results are at the top of the page. Also if your game is more than a couple of years old, the data isn’t available. Note that if you launched without setting up a “coming soon” page, this table will be missing. I asked devs to send me their data and they kindly obliged. That table shows you how many wishlist emails were sent out at launch and how well those wishlists converted into sales during the first seven days. If you set the date range to a week (or eight days to be safe) that encompasses your launch day, you will see a small table at the bottom of the page. On the Steam sales reporting system you can view a page of details about your game’s wishlists. Y axis is exactly what the title says it is. I figured that this would help me to calculate the approximate amount of wishlists required at launch for a “decent” launch. I recently spoke to a bunch of devs and asked them to share their wishlist-related data because I wanted to know the relationship between wishlists at launch and sales at launch.
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